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Fact or Myth #1: Is Red a Power Tie Color
By Steven A. Norene / July 14th, 2016
Is a red tie a power tie color? New research suggests that not only is it a sign of power to the observer, it also give you a physical edge as well. “The implications of our research are that people may wish to think carefully about wearing red in social situations and perhaps important meetings, such as job interviews.”

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Fact or Myth #1: Is Red a Power Tie Color

By Steven A. Norene / July 14th, 2016

Is a red tie a power tie color? New research suggests that not only is it a sign of power to the observer, it also give you a physical edge as well. “The implications of our research are that people may wish to think carefully about wearing red in social situations and perhaps important meetings, such as job interviews.”

8 powerful men with 8 power ties

portfolio-big-01

Blue (sky), Red, Red, Blue, Red, Red (burgundy), Blue (almost lavender), Blue (striped), Red, Blue (sky) – Winner of RNC candidacy – Donald J. Trump wearing a very bright Red power tie.

Obama and McCain
(IMAGE: NYTIMES.COM) THEN SENATOR OBAMA IN RED AND SENATOR JOHN MCCAIN IN A BLUE AND GREY STRIPPED NON-SO POWER TIE. OBAMA WENT ON TO WIN THE DEBATE.

(Image: NYTimes.com)

Granted all candidates have worn blue or red one time or another, however, rarely do you see green or purple or god-forbid paisley.

Researchers at the Durham University (England), “A new study finds that, rather than conveying a certain testosterone-fueled fortitude, red clothing sends out a signal that the wearer is angry, aggressive and prone to dominant behavior.” (Red power tie.)
The study suggests that red has a subconscious effect on the brain that is useful for conveying potency but less effective if the aim is to evoke trustworthiness. Diana Wiedemann, a Ph.D. student at Durham’s anthropology department, who conducted the experiment, said: “The implications of our research are that people may wish to think carefully about wearing red in social situations and perhaps important meetings, such as job interviews.”1 [Emphasis added] “For ratings of dominance, color did not influence female raters’ perception, but males’ ratings were significantly influenced by color.”

Further, wearing red alters you physically2 “Results showed that participants’ body functions are influenced by wearing red equipment.” And concluded with “Results showed an influence of jersey color on physical parameters.

BGR StudyBoth heart rate during the fight and strength before the fight were significantly higher when a fighter wore a red jersey. This shows that not only observers such as referees (Hagemann et al., 2008) but also fighters themselves are influenced by their jersey color. Findings on strength showed that it was not the persons observing an opponent’s jersey color who were influenced, but the participants wearing the jerseys themselves.”

(In red versus blue) Wearing red was associated with a significantly increased probability of winning, with 55% of all bouts won by competitors in red. In close contest was 60% red winners. There was no bias in white vs. blue. 3

This research clearly shows the red is the power color. It affects you as much as it affects those that see you wear it.

COLOR TABLE FOR REFERENCE

Red Yellow Green Blue Pink Violet/Purple Brown Black White
Lust (S)[5] Jealousy (S)[5] Good Taste (F)[5] Masculine (S)[5] Sophistication (S)[4] Authority (S)[5] Ruggedness (S)[4] Grief (S)[5] Happiness (S)[5]
Power (S)[6] Competence (S)[4] Envy (S)[5] Competence (S)[4] Sincerity (S)[4] Sophistication (S)[4] Sophistication (S)[4] Sincerity (S)[4]
Excitement (S)[4] Happiness (S)[5] High quality (F)[5] Feminine (S)[5] Power (S)[5] Expensive (F)[5] Purity (S)[5]
Love (S)[5] Corporate (F)[5] Fear (S)[5]

 http://rsbl.royalsocietypublishing.org/content/11/5/20150166
 https://www.researchgate.net/profile/Dirk_Buesch/publication/235605104_Influence_of_red_jersey_color_on_physical_parameters_in_combat_sports/links/53e9d3830cf28f342f41506b.pdf
 Roberts, S. Craig. Applied Evolutionary Psychology: Oxford University Press, 2012
 Labrecque, L.I.; Milne, G.R. (2011). "Exciting red and competent blue: the importance of color in marketing".Journal of the Academy of Marketing Science 40 (5): 711–727
 http://www.tandfonline.com/doi/citedby/10.1080/13527260500247827
 Piotrowski, C.; Armstrong, T. (2012). "Color Red: Implications for applied psychology and marketing research”. Psychology and Education: an Interdisciplinary Journal 49 (1–2): 55–57